Case Studies

Foundation House Ministries 

Foundation House Ministries is a nonprofit based in Cleveland that provides financial, emotional, and physical support to mothers or pregnant women who struggle with addiction, homelessness, and joblessness. The Executive Director Suzanne Burns came to us with the need for increased funding and awareness. We developed a social media calendar to make their brand consistent on all platforms and we began developing press release campaigns that mirrored their brand and goals. One of our ideas for a corporate luncheon resulted in $50,000 in donations. Foundation House Ministries has been featured in print, digital, TV, and radio. 

Thomas Lee, Former City Council Candidate

Thomas Lee ran for the District 2 City Council seat in March of 2021 and he hired us to promote his campaign in the media. It is difficult to get the media to cover elections because they are required to give equal opportunities to all candidates running. In order to go around the road block, we came up with an idea to write a press release about his company, Sockwell. We featured the company's  "Honor our Heroes" campaign, during which they gave away free compression socks to first responders and a portion of their sales went to UTC's School of Nursing program. Our story aired on multiple media platforms and resulted in sales for Sockwell. Thomas Lee told us Tennessee and Georgia were in the top 3% of sales after the stories aired. They are usually in the top 20% of sales.

Tennessee PTA

Tennessee Parent Teacher Association is a partnership between parents and educators who strive to enhance student learning and enrich the lives of the students within the school. The nonprofit has multiple chapters across the state but their headquarters is based in Nashville, TN. Executive Director Kim Henderson hired us to spread awareness about the need for new members and funding. We wrote eight press releases over the span of four months highlighting chosen chapters and their efforts to recruit new members. Our stories were picked up by media outlets in Nashville, Knoxville, Memphis, and Chattanooga. Our coverage had the potential to reach more than two million households. 

Kids Art Box

Kids Art Box is a family-owned business that uses the Montessori method to teach children ages 3-12 how to create art. The Kids Art Box kits come with all the necessary supplies and step-by-step instructions to complete monthly projects. Founded last year before the pandemic, the art box subscription that supplements a homeschool, virtual learning curriculum experienced astonishing success growing from zero customers to thousands in 12 months during 2020 school shutdowns. Founder Melanie Phillips hired us to improve sales in Chattanooga and across the country. Each month, we develop a press release campaign that will result in media attention, and so far, Melanie has been featured on TV, print, digital, and radio in California, Knoxville, Nashville, and Chattanooga. Melanie tells us the media attention has resulted in significant sales.

The Caring Place

The Caring Place provides food, clothing, social services, and spiritual support at no cost to 2,000 underserved residents per month. A foundation of love and faith, The Caring Place has support from 52 churches, 134 active volunteers, 15 staff members, and over 150 organizations and businesses. Their mission is to provide access to the basic resources and opportunities needed for clients to move past poverty. Executive Director Corinne Freeman hired us to promote their "Christmas in July" event. Our strategy involved first introducing the Caring Place to the media with a press release about their mission. Once we set up media interviews for that press release, we worked on an additional press release detailing the "Christmas in July" event. Our media coverage resulted in a sold-out event. She was featured in print, TV, and digital platforms.

The Net Resource Foundation

Founded in 2005, the mission of the Net Resource Foundation is to challenge systemic issues through mentorship and community-building programs in the South Chattanooga Community. Executive Director Raquetta Dotley hired us to gain volunteers and funding for a beautifcation project near the Alton Park community in Chattanooga. The Hughes project started in 2020 and since then, we have written several press releases to keep the project going. Each press release has resulted in media coverage, which led to doantions and volunteers. In June of 2021, the news stories resulted in a $10,000 donation from the Benwood Foundation. The funds were needed to finish the first phase of the project, which is set to be complete in the fall of 2021.